James Hogg Design contacted SorbetMedia for a website review and refresh of its established online presence. As a specialist in both Exhibition stands and digital signage with a large corporate audience, it was important to provide a dynamic, fresh update that mirrors the innovative, high quality work that they provide across the UK and Europe.
Organic Search Engine Optimisation (SEO)
As part of our site update we provided a site optimisation service in order to ensure each page was coded correctly, allowing the site as a whole to work harder for JHDD. Our aim in this process is to focus on key search terms (e.g Exhibition Stand Design) to drive more relevant traffic to their sites making them rank naturally higher in search engine results. Both their corporate sites work together for the Digital Signage and the Exhibition market, so we needed to revise how search engines were driving traffic back towards both sites by incorporating key search terms and relevant content to ensure better success on the internet. The addition of a fully featured blog module has also given the client an opportunity to post relevant, informative content on a regular basis.