Character Design & Corporate Branding
Client:
Midnight Munchies Ltd
Project:
Company Branding
Character Design & Illustration
Customer Ordering System
Marketing Material
Role:
2D & 3D Illustration
Web Design & Build
Graphic Design
Links:
Midnight Munchies Ltd are a new and exciting local late night food delivery service, offering delivery of snacks, toiletries tobacco products and alcohol in less than 45 minutes. No minimum order, no delivery charge and open til 6am it kicks supermarket delivery services out of the window! (well nearly!!)
The Brief
1: Complete brand design
2: Character Design & Illustration
1. Alternative Concept submitted for review
2. Alternative Concept submitted for review
4. Sample Concept Sketches
5. Sample Concept Sketches
Our Solution
When we were introduced to Midnight Munchies, and asked to create an exciting new brand identity to launch their unique food delivery service throughout Northamptonshire, we initially had visions of Super heroes flying through the night to deliver snacks to intoxicated youths! The idea was even initially pitched to us as targeting the night time drinkers and club revellers looking to extend their evening session by ordering Alcohol, and snack foods straight to their front doors. While a great idea and certainly targeting a large untapped market we decided to look at this from a slightly different view.
Food delivery currently targets a large family market alongside a ever growing student population. With this in mind we wanted to create a brand that was memorable, highly visual, and appealing to a wide audience.
With the rise of Vinyl toys, (also branded as designer toys for adults) a frivolous indulgence for many young adults catching onto to the once underground sub culture of graffiti art, design and illustration, our lives are already accustomed to seeing cool looking characters as desirable or entertaining objects. We believed that giving this brand a character driven edge would increase its appeal to this larger target audience. This was a huge challenge for us as it had to have that global appeal that invoked feelings of confidence and quality whilst delivering a slightly quirky, humorous charm.
So after many days of hard work, the Midnight Munchies were born. A trio of scare free night prowlers, designed to be liked and cherished by all.