Adventures of Voopa the Goolash – Product Design & Development
Client:
Photon Worldwide
Collaboration with
Toy Design Matters
Project:
Product Design
License Integration
Design for Manufacture
Role:
Idea Generation
Product Modelling
Graphic Design
Product Visualisation
Links:
“The adventures of Voopa the Goolash’ is an Australian animated TV series originally created by Photon Worldwide, production company IlluminArty and Hollywood producer Robert Raymond. We were approached by Photon Worldwide to help the development of the license into a series of toy products, both Vinyl Characters and Plush toys for children around the world. We were also tasked with creating some illustrations and artwork to support the brand and its marketing.
The Brief
1: Develop the main character Voopa in a more marketable, visually appealing focal point of the brand and series.
2: Design a set of Vinyl toy characters that could be manufactured into a set of products for production.
2: Create some marketing graphics and artwork to sell the new brand and license to its audience.
Our Solution
This was a fantastic project to work on as there was so much original material to work from. After some discussion it was obvious that the original character designs created for the TV series were not child friendly enough and we therefore proceeded the product design with a new set of character concepts to turn lead character Voopa from a rough looking ball of fur into a cool, edgy aspirational figure head of the license. We worked alongside sketch artist and designer Andy Couzens from Toy design Matters to realise the new character profiles and develop a cool set of vinyl and plush toys to take to manufacture. We also worked on some poster artwork to accompany the license and new character styles to generate interest in the brand.